Millennial Marketing: You're Doing It Wrong

With each new generation comes a fresh outlook on society, unique goals and expectations, and a whole new set of challenges to go along with them. If ever there was a generation destined to question (and complain about) the status quo, it would be millennials. So how do you effectively communicate with a generation characterized by confidence, entitlement, tolerance, and narcissism? We’ve broken down NRC’s most recent consumer research to understand how millennials listen to, search for, and engage with health(care) today.